David Tracy: Marketing in a Global Economy
David Tracy has lived an uncustomary life. Having grown up, lived, and worked in dozens of countries, he’s a global visionary who, if he came home one day and announced to the family that they were all packing up to join the circus, well, they’d believe him. His latest venture, however, is excitement
Lily Wang: Uncovering Beauty Through the Lens of Photography
One of the enduring mysteries of life is how various people can look at identical things in this world but see them as so radically different. To some, a dandelion is a weed; to others it is one of the gifts of summer. A diagnosis of grave illness can plunge the sufferer into an enduring […]
Philip Lin: Asia As A Key Business Development Prospect
Philip Lin started out to become a banker, and had that actually happened, he would have made an unusual one. Had he been cast in It’s a Wonderful Life, he certainly would not have been a cruel miser like Mr. Potter, but neither is Philip Lin another dreaming George Bailey. Philip’s career path progr
What is Consumer Psychology?
Have you ever wondered why a customer would be more likely to buy one item over another? Or why does one social post get more attention than the next? Or how do your marketing strategies affect your target audience? Do you want to improve your marketing strategy to more effectively reach your customers?
Building International Relations Through Citizen Diplomacy | Karla McCollum
Karla McCollum, the executive director of the Iowa Sister States is a firm believer in citizen diplomacy and understands the role citizen diplomacy has in developing Iowa’s relationships with our Sister States: economically, culturally, socially, and relationally in the world. Iowa Sister States is a v