3 Tips for Creating a Bullet-proof Digital Brand Strategy
Some of the most creative advertising companies are considered to be the “most creative” because they take an approach to branding in which they take a client’s problem, exam
7 Lessons for Marketing Copywriting: Somebody Else’s Head and How to Get There
Why do so many well-intentioned teachers lie to copywriters? “Write what you know” doesn’t work for us, not when our daily bread is made from writing not what we know, but wh
How To Find The Copywriter’s Voice | Karaoke and Open Mics
Finding the Copywriter’s Voice Every writer has a voice. We all have arrangements of nouns, verbs, transitions, and modifiers that just come naturally. It’s how we sound. It’
Finding the WOW: Graphic Design vs. Web Design
When clients think about digital marketing, they often think about what they want a logo or website to say or do, but from a designer’s perspective, all that begins with the look