What is Consumer Psychology?
Have you ever wondered why a customer would be more likely to buy one item over another? Or why does one social post get more attention than the next? Or how do your marketing stra
Philip Lin: Asia As A Key Business Development Prospect
Philip Lin started out to become a banker, and had that actually happened, he would have made an unusual one. Had he been cast in It’s a Wonderful Life, he certainly would not ha
David Tracy: Marketing in a Global Economy
David Tracy has lived an uncustomary life. Having grown up, lived, and worked in dozens of countries, he’s a global visionary who, if he came home one day and announced to the fa