3 Tips for Creating a Bullet-proof Digital Brand Strategy
Some of the most creative advertising companies are considered to be the “most creative” because they take an approach to branding in which they take a client’s problem, exam
7 Lessons for Marketing Copywriting: Somebody Else’s Head and How to Get There
Why do so many well-intentioned teachers lie to copywriters? “Write what you know” doesn’t work for us, not when our daily bread is made from writing not what we know, but wh
How To Find The Copywriter’s Voice | Karaoke and Open Mics
Finding the Copywriter’s Voice Every writer has a voice. We all have arrangements of nouns, verbs, transitions, and modifiers that just come naturally. It’s how we sound. It’
Making Dreams Come To Life With Video | Mark Smith
In this episode, our guest is Mark Smith. He’s the Co-Founder of Known Labs, a video production company in West Des Moines, IA. He’s a corporate videographer who has done video
Mastering YouTube | Ryan Snaadt
YouTube; a powerful advertising tool with monetizable opportunities. But how do you become a successful YouTuber? Our guest in this episode is Ryan Snaadt, an Iowa based videogra
Advertising As Community Involvement on Public Transit | Parker Anderson
Brand Awareness, consumer psychology – there are advertisements all around us that inform us and make us aware of businesses around the globe whether it be on social media, g
Maximizing LinkedIn For Network Growth | Jacob Repp
Though our guest is a financial advisor by day he’s most known by many here in Des Moines as the King of Connecting People, the Ultimate Hype Guy and a LinkedIn Guru. Today we ar
Community Building & Fostering Conversations with New People | Melissa Merrifield
Melissa is the Marketing and Communications Director at Des Moines Orthopedic Centers, better known as DMOS. She has over twenty- five years of hands-on marketing management e
Philip Lin: Asia As A Key Business Development Prospect
Philip Lin started out to become a banker, and had that actually happened, he would have made an unusual one. Had he been cast in It’s a Wonderful Life, he certainly would not ha
David Tracy: Marketing in a Global Economy
David Tracy has lived an uncustomary life. Having grown up, lived, and worked in dozens of countries, he’s a global visionary who, if he came home one day and announced to the fa